解放军青年林:Applicable principles of viral marketing success

     Recently, a wireless ad network excellent report (UUadv.com) is also trying to take viral marketing, to promote their products and services, ask the person in charge of business-related advantages in the end I can report the website with viral marketing fast speed between the main communication, the following analysis I will transfer the wealth of excellent programs to report to you explained the rules of viral marketing.

Viral marketing is not for marketing and marketing

     Viral marketing (viral marketing, also known as viral marketing) is a commonly used Internet marketing methods, commonly used for website promotion, brand promotion, viral marketing, word of mouth spread use of the principle of the user on the Internet, This "word of mouth" is more convenient, you can quickly spread like a virus, so viral marketing (viral marketing) as an efficient information dissemination, and, among users because of this communication is spontaneous, and therefore the network is almost no marketing costs.

     The most classic case is the hotmail created after a year and a half years, attracted 12 million registered users, but also to more than 150,000 new users a day pace, it is inconceivable that the site was created 12 months, Hotmail only spend less marketing costs, less than 3% of its direct competitors. Marketing is the use of their mode of transmission of the virus in each seal the bottom of the message for free add a simple tag: "Get your Private, free email at http://www.hotmail.com."; Then, people use free e -mail to send information to friends or colleagues, when they see link at the bottom, it will click into and up hotmail email and finally realize the rapid spread and popularity.

     Thus, we see the first element of viral marketing is the subject of the communication must be able to provide value to the audience, like a free hotmail mail free of charge as provided to the audience the value of mail. Now look at "good report" is implemented by the wireless ad network "wealth transfer plan" is not a valuable product?

      Excellent report is a wireless advertising network, able to provide wireless Internet business advertising, and thus to the wireless Internet business by revenue. With the 3G licensing and WIFI wireless city construction, inevitable outbreak of wireless Internet, and wireless ad network has become the primary practitioners of an urgent need for wireless Internet alliances. And the financial crisis led to the precise business of advertising strategies, cost-effective direction, so the excellent report can also help advertisers Union to find a more valuable way of marketing.

     Therefore, the excellent report wireless ad network is a valuable product, both for the wireless Web site owners, or for the advertisers are very useful. Valuable products to be able to attract the eye, it has the value of viral marketing, which is "good report" is qualified.

Can raise the enthusiasm of the audience

     A good viral marketing plan, there must be clever in the planning, through the ingenious plan to raise the enthusiasm of the audience, in order to achieve the effect of viral replication. What is the reason early in the network makes the "Netscape Now" button on the proliferation of demand? Cool because of the reasons that people desire. The love of money, gluttony, health, interests, etc. is also the driving force to improve motivation to transfer and build motivation and behavior in public based on the marketing strategy will be successful.

     I remember during the Olympic Games this year, Coca-Cola Company launched a torch using QQ platform for online delivery: If you fight to pass the torch online eligibility, will receive the "Torch ambassador" title will appear at a picture of the icon is not lit. If 10 minutes can be successfully invited to participate in activities of other users, your icons will be successfully lit, and will obtain the "Coca Cola" the torch relay QQ online right to use the skin. The event got out of hand, "like a roaring river and rolling", in 40 days to "draw" the 4 million people.

     Coca-Cola has been able to achieve such a good viral marketing effect is entirely due to the icon through the light QQ, QQ skin driven by interests such as the right to use QQ users crazy to join the activities. The viral marketing plan was completely successful, clever design and effective pulling the audience's enthusiasm. So, excellent delivery plan report has a wealth of clever ideas, can enhance the enthusiasm of the audience it?

     The wealth of excellent delivery plan report prepared by registered members participate in priority to other Internet sites reported the main Union and registered members can receive referral commission recommended award, the commission members recommended amount is up after the success of advertising revenue generated by 5%. Simply put, is to use people's "love of money," the main features of the initiative to improve Web site that Coca-Cola plan to use the torch relay QQ skin torch icon is the same thing, so the wealth of excellent passing scheme can report to the participants bring real money, which effectively improve the excellent report registered member of the initiative.

     And wealth transfer plan to achieve the recommended persons, the nominee, advertisers, and excellent four-win-win situation report, the nominee has been no loss of advertising revenue and, the interests of advertisers are not affected, although the loss of the excellent report of 5% commission, but he received more resources, their proper place, and finally realized the four win-win results.

Can easily spread through other people's resources

     Another decisive factor in viral marketing is a full understanding of the audience's inertia, so that they can effortlessly connect the theme of the spread of viral marketing, while using existing network resources to achieve rapid dissemination purposes. For example, have swept the hotmail e-mail's "20 e-mail forwarding, you can get Bill Gates ? 10 million reward." Although it is a false rumor, but use of the audience's inertia, a lighter mouse, you can e-mail forwarding to their MSN friends, to achieve a large area of diffusion, and finally Microsoft had to come out rumor: MSN users, please do not believe any rumors of 10 million bonus!

    "10 million Gates Award event" in the end who is the initiator? Perhaps Microsoft to promote its MSN or HOTMAIL e-mail, also may be a hoax, but take advantage of fast transmission characteristics of the Internet, use MSN user resources to achieve a large area of spread. The most creative viral marketing plans use others for their own purposes the resources. For example, a membership program, in someone else's Web site set up their own text or image link, free of the article, the article attempts to determine their position on the page in the others, a news release may be hundreds of journal references hundreds of thousands of readers as the basis for an article.

      Report will look at the wealth of excellent passing scheme, taking into account the adequacy of the inert audience it? If you can borrow someone else's resources? Member Login excellent report (UUadv.com) up and provide real information, access to optimal allocation report only "sponsored links"; the "sponsored links" recommend to members to be recommended; be recommended by clicking or copy member "sponsored links "successful registration, and provide recommended sources (ie sponsored links); is recommended for membership application ad advertising on its Web site and generate advertising revenue, and recommend those to get a certain amount of commission.

     Wealth transfer plan participants do not go to war, will be extended as long as easily copy the link to QQ, MSN or email, click the mouse to send to the wireless Internet can be completed circle of friends recommended, even the most lazy owners can also be a few seconds completed; and the rapid use of the Internet properties of the spread of large area to achieve large-scale diffusion, this process did not spend their own resources excellent report.

      From the above analysis, we are clear that the virus must grasp the three rules of marketing: product and service itself is valuable? Can effectively improve the enthusiasm of the audience? Take into account the inertia of the audience, can easily spread? After reading this article, I believe we should the virus have a deep understanding of marketing, but the article also reported an indirect answer to the superior viability of the wealth transfer issue. I believe that as long as the proper operation of the excellent report of the wealth transfer plan to be a classic case of viral marketing by other companies learn from.