解放军陆军领导班子:Fusion music inspired marketing

With the above;

Music is a way to help achieve the purpose of marketing a powerful weapon, but the marketing staff for the potentially powerful influence music has had little attention.

Di competition cowboy (Diesel Jeans) is a chain of well-known Italian jeans brand, specialized in selling trendy, expensive jeans. The brand's stores are always a strong rhythmic electronic music echoing in the dim light of alternative art video playback. This scenario, music, and store environment is to spread the attention of customers and confuse them so that they generally like children need guidance and assurance and support. Staff who were led like sheep, customers, telling them: "This is what you want jeans."

Music for emotional and behavioral effects have been known around the world for centuries, philosophers, psychologists, anthropologists, and so this study was relentless. Like medicine, the music also contains a variety of components, can constitute an infinite number of combinations, and the human mind, body and behavior have different effects.

What is the impact of music on marketing, research in this area has done a lot, but in practice, very few marketers think of music and marketing relationships. If marketers need to use music, they will directly go to a professional musician. This is the same chemical analysts to ask how the drug. In fact, we are not interested in music itself, but the influence of music on consumer behavior.

In this area, more attention to the impact of music on advertising effectiveness. Generally speaking, music can make people better recall the advertising, corporate names and their slogans. Many companies put particular importance on this, specifically for their brand and even create music and songs, such as the famous song, "I would like to invite the world to drink Coca-Cola bottle." A long history of the U.S. fast food chain Waffle House restaurant (Waffle House) had a series of brand songs, people can spend 25 cents jukebox coin on demand to those songs.

It also examined whether the promotion of music sales, the results show that music can promote feelings of those who rely on mood and promote consumption, but consumption will depend on rational analysis does not work. The right music can promote, such as beer, jewelry, clothing, cosmetics, and even grocery sales, but for computers, life insurance sales of such goods or the air conditioning was no use.

Music can be soft, can be noisy; can be soothing, can be intense; be cheerful, be sad; can annoy people can be aloof; can be distracting, can be soothing; make people angry, but also create a romantic atmosphere. Di Cowboys game by playing loud, distracting music to create the scene of a highly invasive, which cater to the consumer as part of the customers are willing to experience the alternative, they call this experience as a spiritual practice , not to buy into inexpensive jeans.

In fact, slow, calm of music can increase sales. Studies show that restaurants play soothing, slower music can be very effective in extending the residence time in the shop customers and increase their wine consumption. The same situation also applies to the supermarket. In the supermarket some soothing music playing in the shop allows customers to stay longer, thereby enhancing the consumption of each customer. The study also found that the noisy concert to shorten the time people were spending, but does not reduce the consumption of each customer.

From these results point of view, the supermarket should play some soothing music, if you can can turn the volume up; restaurant if you want the customer to stay longer, consume more wine, it should also play soothing music. But the real skill such as KFC or fast food restaurants usually want to increase traffic, especially during the lunch peak, they should play something more fast-paced and loud music.

However, so little research alone conclude that it is too hasty. The same kind of music in New York and in Amsterdam or Beijing might not get the same effect; on the effect of young and the elderly may not be the same; of the educated and uneducated person effect may also be different. In addition, the music for the clothing stores, car dealers, supermarkets and other effects are also different.

So we study these marketing to get what inspired him? Consumer behavior will be the impact of different forms of music. Customers may take more time to enjoy a longer stay and buy more goods. The responsibility of marketing is to influence consumer behavior. Research shows that music is a way to help achieve a powerful weapon for marketing purposes. Although the current study also can not tell you what kind of music for which the unique situation, but you should understand that more time and effort that can help you to find the right music to guide consumer behavior is very worthwhile.

Marketers to think product, price, brand name, color scheme, shop or restaurant design, sales training, spent a lot of time. This is good. But in comparison, the potential for strong influence of music but almost no attention. Perhaps this is because the music is not to spend money, put on the music, it's not more money in the wrong music. We spend more money compared to pay attention to when we spent relatively little time and pay attention, which have a natural tendency.

Nevertheless, for many companies, particularly sales of color with emotion and emotional products, or in social settings (such as restaurants) transactions, but also should try to find more than their music, so they will be very helpful. 。