覆雨翻云邪王天下 顶点:北大未名站 同主题阅读: 西文排印基础——Times New Roman简史

A brief history of Times New Roman

Times New Roman gets its name from the Times of London, the British
newspaper. In 1929, the Times hired typographer Stanley Morison of Monotype,
a British font foundry, to create a new text font. Morison led the project
and supervised Victor Lardent, an advertising artist for the Times, who drew
the letterforms.

After Monotype completed Times New Roman, it had to license the design to
thenrival Linotype, because the Times used Linotype’s typesetting machines.
(Think of Monotype and Linotype as the Depressionera Microsoft and Apple.)
Since then, Monotype has sold the font as “Times New Roman” and Linotype
has marketed its version as “Times Roman.”

Typesetting technology has evolved since then, but due to its enduring
popularity, Times New Roman has always been one of the first fonts available
in each new format. This, in turn, has only increased its reach.

Objectively, there’s nothing wrong with Times New Roman. It was designed
for a newspaper, so it’s a bit narrower than most text fonts - especially
the bold style. (Newspapers prefer narrow fonts because they fit more text
per line.) The italic is mediocre. But those aren’t fatal flaws. Times New
Roman is a workhorse font that’s been successful for a reason.

Yet it’s an open question whether its longevity is attributable to its
quality or merely to its ubiquity. Helvetica still inspires enough affection
to have been the subject of a 2007 documentary feature. Times New Roman,
meanwhile, has not attracted similar acts of homage.

Why not? Fame has a dark side. When Times New Roman appears in a book,
document, or advertisement, it connotes apathy. It says, “I submitted to
the font of least resistance.” Times New Roman is not a font choice so much
as the absence of a font choice, like the blackness of deep space is not a
color. To look at Times New Roman is to gaze into the void.

If you have a choice about using Times New Roman, please stop. Use something
else. See font recommendations for other options.
Did you make your business cards and letterhead at your local copy shop? No,
you didn’t, because you didn’t want them to look shoddy and cheap. If you
cared enough to avoid the copy shop, then you care enough to avoid Times New
Roman. Times New Roman connotes apathy. You are not apathetic.

If you don’t have a choice about using Times New Roman, make Times New
Roman look its best. Both Windows 7 and Mac OS X now ship with Monotype’s
Times New Roman. Monotype offers additional styles in the Times New Roman
family that will improve its versatility and appearance, like small caps and
additional weights.
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　　次新罗马得到它的名字从伦敦的《泰晤士报》,英国
　　报纸。1929年,《纽约时报》的印刷工人的雇用,Monotype斯坦利?莫里森
　　一个英国字体铸造,并创造了一个新的文本的字体。莫里森带领项目
　　维克多Lardent并监督,广告艺术家为《纽约时报》报道,谁画了
　　的字形。
　　
　　Monotype完成后,它的新罗马时代许可设计
　　thenrival排字机,因为次排字机的排版加工使用