九乡新闻网魔道祖师类似的文:World: Budweiser, Corona and Heineken named world’s most valuable beer brands in 2011
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World: Budweiser, Corona and Heineken named world’s most valuable beer brands in 2011
Budweiser, Corona and Heineken are listed as the world’s most valuable beer brands by the recently published Interbrand 2011 Best Global Brands report.
AB InBev’s Budweiser is ranked the 29th brand of the top 100, its value being estimated at USD12.252 bln. While the brand’s growth in Brazil saw some slowdown in 2011, it continues to build its presence in Latin America and China, which both represent huge growth opportunities, Interbrand experts believe. Budweiser, however, has added zero points vs. its value last year.
Grupo Modelo’s Corona holds the 86th position with a value of USD3.924 bln (+2% vs. last year). The number one beer in Mexico and the number one imported beer in Australia and North America is linked to a laid-back lifestyle, vacation, and relaxation, through its somewhat iconic lime wedge and beach. This is captured at every touchpoint, whether it is social media or more traditional advertising. The brand has been able to evolve this message—even inviting fans to “find your beach” in recent campaigns. This year, Corona announced its biggest retail sweepstakes promotion yet—a chance for its customers to win one of 100 trips to Mexico.
Heineken’s series of acquisitions in fast-developing markets continued this year, following 2010’s purchase of Femsa Cerveza, which rebalanced the portfolio from a steadily declining European base. Notably, this year the brand has been eyeing Africa, acquiring additional brewery capacity in Nigeria, and entering the South Sudan market after buying two Ethiopian breweries. Additionally, it remains steady in Brazil where it has had a presence for many years.
According to the annual survey, Heineken's brand value increased 8% over last year and more than 60% since 2005 to USD3.809 bln.