迪尔西科技官网:Among the three key innovation

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                                                     Among the three key innovation



With the above;

      The key elements of successful innovation is what? Statistics show that, in addition to the degree of competition, the timing of product introductions, product quality of implementation of various stages of the process, the early stages of product development process, the efficiency of these minor elements, the three key elements of innovation and success.

• Russian writer Lev Tolstoy once said: "Happy families are all similar, each unhappy family is different." Innovation is no different.

     Start talking about an innovative case. 1998, z China plans to build the west side of Tiananmen Square in Beijing Great Hall of the National Grand Theater, a global tender for design innovation, and set three principles: (1) a look that is a big theater; (2) a look The Grand Theatre of China; (3) is a look at the Grand Theatre on Beijing's Tiananmen Square.

      Battle in the world to pour in from various quarters tyrannical, and ultimately the French Paul Andrew led the project team • titles and captured. Design of Chinese earth immediately caused a big stir in the whole country is divided into two camps, supporters said it was set in the land of China, the Millennium's "Sapphire", opponents said it was a "rotten egg."

     Art a matter of opinion, we only think from the perspective of product innovation, where Andrew won. In an interview with the U.S. "Time" magazine interview, Andrew says: "Before this program I have designed many, feel not, because the whole world by these three box design, all cornices Alice wall, round place, I find impossible to escape to. stood before the map of Beijing, I pop up an idea, what is traditional? Is rigid and static, that is traditions? Tiananmen Square, the Forbidden City to show the classic beauty of traditional Chinese architecture, to the Great Hall there innovation, and it incorporates a modern architectural style and even the Soviet Union. I suddenly see the light, so-called traditional, should be a process of development, the tradition of a nation should be the most profound innovation. I would not constrain any of the provisions. "

    "Time" magazine in China with the evaluation of the program is "realistic", that is the purpose of design is the most tender works of the great left to future generations and humanity, all the principles, conditions are the means which are intended to be breakthrough product models, when this product in the eyes, is the principle, proceeding from the books, or from the actual departure from the purpose?

     So the key elements of successful innovation is what? Statistics show that, in addition to the degree of competition, the timing of product introductions, product quality of implementation of various stages of the process, the early stages of product development process, the efficiency of these minor elements, the three key elements of innovation and success.

     The first element of a successful innovation is the result of innovation is a super product, that you have launched is unique, it shines, super fresh innovative products, such as new features, tall and straight quality, superb value and so on.

    Statistics show that 98% of highly competitive products will be successful. For example, Andrew's "rotten eggs", Steve Jobs, iPhone, Wang Xuan, the laser illumination, Yuan's hybrid rice and so on. 53% of moderate successfully advantages, but has a small advantage only 18% successful.

     To IT in the history of the first epoch-making innovations IBM System 360 as an example. In 1961, when he was president of the small IBM Watson approved this around the "compatible" strategy of product innovation projects. Prior to each computer has its own instruction set, each developing a new computer you must rewrite the program, System 360 will be the first instruction set is compatible with a computer, the development of end users means that once a set of their own business application software, it will not be replaced with the hardware re-development.

    IBM this innovative program to recruit a total of 6 million new employees, the expansion of the five new plants, has made more than 300 new patents, including the invention of the world's first memory chip, the first relational database system, the first high-level programming language FORTRAN and so on. Total R & D investment in the year 50 billion dollars, equivalent to about 400 billion today, is the largest in human history, innovation projects of private enterprises, was the first U.S. atomic bomb "Manhattan Project" 25 times, and quite the Apollo program.

     In 1965, System 360 has achieved a historic revolutionary innovation success, IBM dominate the global computer market in one fell swoop, to the United States in 1970 among the list of 10 big companies, becoming a symbol of the American dream the spirit of innovation, the human into the information age.

     From the first element of the underlying causes of human psychology to get into. As we all know, the first impression people will remember to meet life, that face, dress, manners, talk to outside the image, as "people" the effectiveness of this product - can it be "was yet to seven-Discrimination "; As for the" people "of this product quality - character, but also to" Once Upon Chuijin only see gold ", is not even.

      People and products meet versa, the first time consumers see the product's first impression? Not the quality, not services, but innovation. Think about your iPhone's first impression? Shock! That is the nature of the user to purchase a buy to experience satisfaction as the standard, and in that instant satisfaction is the overall feeling. Human nature is the grass is always greener, the first impression is the satisfaction of innovation shines.

     The second element of successful innovation is the first victory after the war, the logistics abundant. That is, "Art of War" The core idea of ??"military victory and then Qiuzhan first victory, while defeated warriors go to war first and then win."

      The success of an innovative product is already before the implementation of a complete product concept to determine a good, detailed assessment of the target market, fine to do a product design, detailed calculations of the various interests, even in the top there a strategic orientation of the package "overall product plans," and not just from the portfolio point of view of a single product to the problem, when all the logistics in the army tent being completed, the final implementation of the grasp of a thousand miles is winning the battle.

    In 1994, the office furniture suppliers World-kai in a short time interval introduced two revolutionary technologies are used innovative products, the result is a big success Leap office chair, while the Pathways office segment even recall.

• CEO James Hackett survey found that real failure began before the formation of product plans, that is only a good product concepts, not enough time to deliberate, to a crash into the implementation. Pathways product teams start even in the most basic concept in the dispute over. As a result, Hackett has developed four-step, of which the first three steps of independent thinking, to identify innovative ideas and the unity of the team develop detailed implementation plans and other products that are "first victory", while the last step of the allocation of resources, before landing the implementation of "post-war."

     In another example, a synonym for innovation within the U.S. Apple for a new product design evaluation is often required to provide three documents: a marketing document, a project design document and a user experience document. Apple believes that through market research, to understand what consumers want; through projects designed to explore what can; through the user experience can be found in consumer trends and preferences.

     If this is the Board approved three documents, the design team will get a budget, and specify the project leader. Since then, the project team is committed to expanding these three assessment document, how to achieve additional market development, engineering design and user experience of the specific requirements and details. During the project, the team continued to progress need to be evaluated.

The third element of successful innovation, there is an outstanding leader led a wide range of excellent team.

    The history of mankind's most legendary master of innovation comes as Edison, his life, a 1039 patent application. However, his assistant Francis • Zare said: "'Edison' is actually a collective noun, means that many people work together." This is a team of 14 people, and even the Great Depression in the United States 6 years, the entire team invented the telegraph, telephone, phonograph and electric light bulbs and other products, applied for 400 patents, and Edison is the best big brother take the lead in the team.

     Since 2005, the U.S. "Business Week" magazine named every year, "the world's most innovative Enterprise 50." 2010, Apple won the first 6 years, other enterprises in the top 10 were: Google, Microsoft, IBM, Toyota, Amazon, LG Electronics, China BYD, General Electric, Japan's Sony.

     Speaking of Apple, have to say its 1997 to take the lead back to the company's older brother Steve Jobs. Engineers with Google founders Page and Brin bargaining • different, Jobs rejected the source of innovation for democracy. He believed himself on the ability to predict consumer demand, and asked the company's product innovation leading to awareness of their own under the, he gave the team cohesion and discipline into the team have to do is to realize his ideas. This proved equally successful.

     Team context, Jobs said he had never spare the team or "B Plan" like the concept, his team is to impossible possible. To this end, he spent a lot of energy and time to call to find that he had heard the best staff, and all those he believes Apple posts for the most suitable candidate.

     Because of the nature of innovation as "creative collisions", is a complex reaction, by the seemingly unrelated ideas, concepts, fields, resources, and interaction, resulting permutations and combinations, and the only way the interaction between the contact and the team exchange.

    From the statistical data, outstanding team has the following characteristics: First, to diversify sources of the composition of the team, and we all respect that diversity; second team committed to a "crazy but great" objective, in order to Target is full of passion; third is that they love the challenge, take risks, without fear of difficulties, setbacks, and the final deadline, there is always a deadline to achieve its objectives in the strong sense; Fourth, there is no hierarchy in the team hierarchy, trust intimate relationship with the power to stimulate innovation; five are open, free choice, resource sharing work environment; Finally, the team is linked with the outside world, you can go to any other independently of the need.

     Diversification of sources on the team members, management scholars Scott • Page, the statistical results of the experiment will write his book, "Heterogeneity: How to create a first-class team of diverse, companies, schools and society" into: "If I set up two teams, one randomly selected members of the team, which is diverse, and another team from the best individual performance of staff composition, then the output is always the first team ... ... concluded that the greatest innovation in large dependent on the heterogeneity of the team. "

    Johansson France • management scholars called this phenomenon "the Medici effect." Medici bankers of Florence in Italy, has committed funding to help create the field of people, such as sculptors, scientists, poets, philosophers, financiers, artists, architects, etc., so that they understand each other, learn from each other , thus breaking the different disciplines, the barriers between different cultures, creating a creative explosion in human history, a new era - the Renaissance.


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