财务管理岗位职责要求:富豪齐聚三亚海天盛筵

来源:百度文库 编辑:九乡新闻网 时间:2024/04/30 08:16:13
中国最有钱的250多位富豪于4月1日下午从全国各地乘坐私人飞机来到海南岛。机群降落在三亚国际机场后,他们便钻进配备司机的包括M3四门轿跑和5系Gran Turismo在内的各类宝马豪车绝尘而去。

European Pressphoto Agency“买两艘,它们太小。”与中国南部沿海隔海相望的海南岛素以温暖的气候和安逸闲适的氛围而闻名,被政府定位为中国富人的旅游热点地区。这些富豪们此次前来是为了参加为期四天的第二届海天盛筵(Rendez-Vous),这是一个一年一度的国际奢侈品展会。(《华尔街日报》是海天盛筵的媒体合作伙伴之一。)

由法国的四位私人投资者组成的一个团队是这个展会的发起者,举办地点在三亚市中心的鸿洲时代海岸国际游艇港(VisunMarina)。有近150家参展商展示了他们的游艇、私人飞机和其他奢侈消遣品。赞助商包括马爹利干邑(MartellCognac)、宝马和萧邦表(Chopard)。任何人只要支付人民币180元(约合27美元)就可以参观展览,不过多数参观者都是应参展品牌的邀请而来的,其中一些被称为“公务机贵宾”(jet VIP)的精英贵宾是乘坐私人包机来到这个度假胜地的。

展会的组织者还为最有钱的参观者提供了私人伴游服务。一位脚蹬菲拉格慕(Salvatore Ferragamo)平底便鞋、肩背黑色普拉达(Prada)挎包的年近四十的男嘉宾被导游带到码头,他向导游问道:“最大的游艇在哪儿?”

码头上展出了一些世界顶级游艇制造商的杰作,销售人员个个斗志昂扬,这一切都要归功于中国富豪阶层不断扩大的趋势。

总部位于伦敦的游艇制造商Virtruvius Yachts的董事薇尔拉?巴蒂奥(VeerleBattiau)首次参加这个展会。她说,“这儿的情况令人振奋。我们明白自己必须来这里看看,我们不能再忽视这个市场了。在这个国家,有钱人是如此地年轻,比欧洲的有钱人年轻多了。”

圣汐中国(SunseekerChina)有四艘游艇参展,超过所有同行,其中包括一艘价值约650万美元的88英尺游艇。在圣汐中国每一艘游艇的甲板上,都有一位身穿黑色比基尼的模特在摆造型。圣汐中国的市场经理袁培明称,该公司希望在今年的展会上卖出六艘游艇,去年则是四艘。

SimpsonMarine的情况也类似,这是一家总部位于香港的游艇代理商,在中国也设有办事处。该公司的品牌经理马克?伍德曼西(MarkWoodmansey)称,他在参展的第一天已经卖出了三艘游艇。这三艘游艇由意大利公司Azimut制造,型号在40-60英尺之间,价格最低在140万美元。伍德曼西称,有几位潜在的买家一直在饶有兴致地察看一艘100英尺游艇,购买这艘游艇需要花费1000-1140万美元。

伍德曼西说,这种景象非同寻常,在亚洲历史上绝对是空前的。

事实上,中国的游艇业还处在早期阶段。中国沿海的水域还受到严格管制,而且对于想要聘请外籍船员的船主来说,严格的签证限制也会导致诸多问题。另外,与欧洲或美国相比,中国的游艇船坞还很少。

未来的私人飞机拥有者也面临类似的问题。中国政府仍然严格控制中国的领空,给私人飞机的起降带来了困难。然而,海南正在发生的一些变化将使当地的情况对买家和卖家来说都很便利。今年海南将建成两个新的游艇船坞,而且已经采取措施开放领空。

对于三亚的参展商来说,这种潜在的可能性就是一种诱惑。

巴蒂奥说,“即使今年我们什么也没卖出去,明年也还会再来。”

In Hainan, China's Rich Learn How to Play

More than 250 of China's richest citizens flew in to Hainan island fromall points across the country on Friday afternoon, arriving on a fleetof private jets at Sanya International Airport in the resort town ofSanya before zipping off in a parade of chauffeured BMW of variousmodels including the four-door version of the M3 and the 5-series GranTurismo.

Hainan, an island off the south coast known for its warmclimate and laid-back attitude, has been designated by Beijing as thecountry's tourism hotspot for the rich. The wealthy visitors are herefor Hainan Rendez-Vous, an annual four-day extravaganza of luxury livingthat is now in its second year. (The Wall Street Journal is a mediapartner of Hainan Rendez-Vous.)

The event, started by a group offour French private investors, takes place at Sanya's Visun Marina nearthe town's center. Almost 150 exhibitors are displaying their yachts,private jets and other luxury toys. Sponsors include Martell Cognac, BMWand Chopard. The show is open to anybody who will pay a 180 yuan fee($27), but many of the visitors have been invited by the exhibitingbrands - some of the elite guests, known as 'jet VIPs,' were flown tothe resort by private charter plane.

The best-heeled at the showwere also given private tours by show organizers. One man who looked tobe in his late 30s, sporting Salvatore Ferragamo loafers and a blackPrada over-the-shoulder bag, was shown towards the docks, where he askedhis guide: 'And where are the biggest boats?'

Among the sales teams of some of the world's top yacht makers, the mood is bouyant-thanks to the rising tide of Chinese wealth.

'It'sexciting,' said Veerle Battiau, director of London-based VirtruviusYachts, who was visiting the show for the first time. 'We knew we had tocome see this, and that we couldn't ignore this market any longer. Andin this country, the rich-they're so young, much younger than what we'dsee in Europe.'

Sunseeker China has 4 boats on display - morethan any other company - including an 88-foot yacht that costs around$6.5 million. On board each of the Sunseeker boats, a model in a blackbikini poses on the deck. Joyce Yuan, marketing manager of Sunseeker,says the company hopes to sell six boats at this year's show, up fromfour last year.

It's a similar story at Simpson Marine, a HongKong-based broker that also has offices in China. Mark Woodmansey, abrand manager with the brokerage, said he has already sold three boatson the first day. The three, made by Italian maker Azimut and in the40-to-60-foot range, cost $1.4 million and above. Mr. Woodmansey saidseveral potential buyers have been sniffing around a 100-foot yacht - aboat that would set you back $10 million to $11.4 million.

'It's extraordinary, totally unprecedented in Asia,' said Mr. Woodmansey.

Infact, yachting the development of yachting is still in its early stagesin China. The waters around the country's coast are strictly regulated,and restrictive visa regulations create problems for any boat ownerhoping to hire a foreign crew. There are also few marinas in China thatcompare with those in top European or U.S. yachting destinations.

Prospectiveprivate-jet owners face similar problems: The government in China stillstrictly controls the country's airspace, which makes private flightsdifficult. Still, there are changes afoot that would suit the buyers andsellers in Hainan. Two new marinas are coming in Hainan this year andthere have been moves to open the skies.

For the exhibitors in Sanya, the potential has an allure.

'Even if we don't sell anything this year,' said Ms. Battiau, 'we'll be back next year.'