西班牙斗牛舞广场舞:Chinese Internet startups : unknown at home, ...

来源：百度文库 编辑：九乡新闻网 时间：2024/05/08 06:59:00

Chinese Internet startups : unknown at home, succeed abroad

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China's Internet industry, led by the likes of Tencent, normally maintains a domestic focus. Younger companies such as social gaming outfit Rekoo are now changing that by looking to overseas markets.


Tencent, the country's largest largest Internet company, has thrived by relying on Chinese customers for its instant messaging service and online games. It is bigger than eBay in terms of market capitalization, yet outside China its services and even its name are mostly unheard of.


By comparison, Beijing-based Rekoo, founded as recently as 2008, maintains 90% of its 400 staff in China but has built up.


such a following that it is now the leading social game developer in Japan's top social network, Mixi. It is also very popular in Gree, a mobile social network in Japan. Rekoo's popularity among mobile users is set to grow after the company recently agreed to cooperate with KDDI, Japan's third-largest mobile operator, to setup a mobile social game platform together. At present, the Chinese company's social games have 2-3 million visitors every day in Japan, its revenue from the Japanese market is several million dollars a month.

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Like many of the Chinese entrepreneurs, Rekoo founder Liu Yong started with the domestic market, but soon found it much easier to develop in the overseas market. "The problem with the Chinese market is that the social networks are game developers themselves. There is a conflict of interest. If your games are popular, they [the social network companies] will not help you, and even squeeze you out," said Liu.


Liu found out the Japanese market is as big as the US and not only were people as willing to pay but there was much less competition. In third quarter of 2009, Liu decided to focus on the Japan market.


"We are a small company. We could not spread our resources over too many places," said Liu, "It is easier for us to understand the Japanese culture. Many of us grew up reading Japanese comic books and we know their culture and aesthetic standards. For the US market, most of the time, we can only guess what they like," said Liu. Strong rivals in the US, such as Zynga, also made Japan appear more attractive to Rekoo.


Even smaller Chinese startups are having success overseas. Beijing-based Happylatte developed a shooting game called High Noon with only 15 people over a nine- to 10-month period. The iPhone game created quite a fuss in markets such as Singapore and Hong Kong and has picked up fans in Britain, France and elsewhere. So far, it has 2.4 million downloads and about 100,000 people play the game every day.


Papaya Mobile, founded in Beijing by former Google executive Shen Si, is also focusing overseas. Papaya Mobile, with about 40 employees, has in the last two to three years built more than 10 social games for the iPhone and attracted more than 10 million registered users for its games. Most are from the US, Western Europe, Canada and Australia. On average, its paying users spend about $30 per month.


Still, in spite of success overseas, most of these entrepreneurs have not forgotten the China market, which has the largest number of Internet users. Both Shen and Liu plan to expand their Chinese business.
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