九乡新闻网鄂尔多斯汽车违章查询:Lenovo seeks to become the Apple of world's e...
来源：百度文库 编辑：九乡新闻网 时间：2024/05/03 03:57:49
Lenovo seeks to become the Apple of world's eye
09:04, June 20, 2011 
Email | Print | Subscribe | Comments | Forum 
Advertising experiences a boom
Dairy firms blamed for poor milk
Cyber wars between stores are heating up
China's lottery sales up 33 pct in first five months
3G drives up phone contracts
Booming time for auto after-sales market
China's stocks open lower Monday
Chinese Gree launches branch office in America
twitter 
facebook 
digg 
Google 
Windowslive 
Delicious 
buzz 
friendfeed 
Linkedin 
diigo 
reddit 
stumbleupon 
QQ 
A Lenovo Group Ltd sign on display during a January consumer electronics show in Las Vegas, Nevada, US. As it become more competitive globally, the largest Chinese PC maker is facing challenges in innovation and overseas expansion. (China Daily)
Two years ago, Liu Chuanzhi returned to Lenovo, China's largest personal computer manufacturer by market share, as board chairman to sort out a legacy of losses and confused management.
Having revamped the company he now feels confident enough to throw down the gauntlet to Apple Inc.
By vowing to give Steve Jobs' company a run for his money earlier this year, Liu shocked the IT world.
But analysts of the industry are heavily divided on this heroic attempt.
Liu came to the rescue of Lenovo at its worst time - after the outbreak of the US financial crisis had thrown the global personal computer market into turmoil. That year, 2009, Lenovo posted a loss of $97 million. With sales plummeting 78 percent because of sluggish corporate demand, a major overseas business focus, Lenovo's global share slipped to 7 percent, which further distanced itself from HP, Dell and Acer, the top three global PC vendors.
Taking the helm again, Liu steered Lenovo away from its reliance on overseas markets that remained crippled by the economic downturn. Instead, he refocused Lenovo's core business on China and other emerging economies, which were the only bright spots in the global economic gloom. He also refocused the company on the growing consumer market, an arena previously strategically eclipsed by the business customer market.
Thanks to the strategic shift, Lenovo has just witnessed its best year. According to the company's fiscal year 2010 report, Lenovo's global market share reached a record 10.2 percent, closing the ground on third place Acer's 11 percent. The company's year-on-year growth in sales exceeded that of all the four major vendors.
The upward momentum has continued. Lenovo's fourth quarter report for the year ending March 31, 2011, showed a net profit of $42.13 million, up from $12.8 million a year earlier. China remained the star performer, accounting for 46.4 percent of the company's sales. Moreover, sales in emerging markets such as Russia, India, East Europe and Latin America also increased sharply.
Determined to fend off competitors in the domestic market, Lenovo has been beefing up its expansion in small cities and rural areas. It has strengthened its distribution network in the countryside. The company has made it a commitment to ensuring that a potential buyer can find an outlet selling Lenovo computers within 50 kilometers of where he or she lives.
After putting its own house in order, Liu is casting his gaze on bigger things. In the PC business, nothing can seem more ambitious than taking on the undisputed leader in verve and style: Apple Inc, which has the biggest market capitalization among all competitors. To that end, Liu is leading his company into the realm of design excellence and popular appeal.
Source:China Daily Related Reading
-
Lenovo is buying majority stake of Medion to expand in Europe
-
Lenovo looks to take greater share of China's tablet market
-
Lenovo to release Windows-based tablet PC in June
-
Lenovo plans to take a bite of Apple's profit with tablet PCs
-
Lenovo, NEC to set up Japan's largest PC joint venture
-
Lenovo and NEC plan joint venture
-
Lenovo JV plan lifts NEC shares
-
China makes its mark in Indian market
-
Lenovo unveils latest LePad
-
Lenovo boosts app development
Special Coverage
Beijing-Shanghai High-Speed Train now in Operation 
From drought to floods
-
Serious flooding to cause price rises, inflation
-
Hong Kong chief executive visits Australian mine
-
Sacred mission: Premier calls on future teachers to foster virtue, be devoted, caring
-
Vice Premier inspects flood-hit eastern regions
-
Downpour continues to lash southern China
-
People longing for normal life as downpours continue to lash southern China
-
China in crucial moment in flood control, says minister
-
Beijing police destroy nearly 500 kg of drugs
-
Chinese police vow severe crackdowns on transnational telecom fraud
-
Power shortage hits offices, malls in Shanghai
Hot Forum Discussion-
Father's love is like a mountain
Wow! Taking flghts to S. Korea is damn too dangerous!
College students are optimistic about CPC's governing capability
China and Russia, good neighbors indeed!
Will China rule the waves?
Chinese President launches first visit to Ukraine in ten years
PLA staged two military dirlls in South China Sea